Businesses are furious after a piece of software used by retailers on Amazon went wrong, causing hundreds of items to be sold at 1p.
Some firms which use RepricerExpress say they risk going bankrupt because the problem has resulted in them losing so much money.
The software is designed to keep businesses competitive by automatically repricing items of stock so they are cheaper than others in the digital market.
The firm states on its website: "We are here to increase your sales on Amazon and Rakuten's Play.com and make your efforts as profitable as possible."
For an hour on Friday, between 7pm and 8pm, a problem with RepricerExpress led to hundreds of items being sold on Amazon at a fraction of their normal price. At the same time, some customers said, Amazon charged its usual fees for every item sold.
One of the sellers, Judith Blackford of Kiddymania, told Sky News she could be forced out of business as result of the error.
She said: "I started using Repricer Express - a repricing tool as did a lot of other businesses a few months ago.
"Last night through an error in their programme they listed my stock on Amazon at 1p per item including delivery.
"I have lost about £20,000 overnight. Having asked Amazon to cancel the orders they are still sending them out and charging me horrendous fees.
"Surely someone has to be accountable for this. I will be bankrupt at this rate by the end of January."
Another retailer affected, Discount Discs, told Sky News: "We are yet to quantify the amount of stock we have lost but we are aware of other sellers losing around £100k of stock.
"This has happened on probably the busiest trading weekend of the year for many sellers."
As a result of the error, several buyers commented on Twitter at how pleased they were to have bought the items for so little.
One person wrote: "Amazon are having a glitch on their site and loads of stuff is selling for 1p. I just bought an incense holder, don't even need it."
An email to some customers from the CEO of RepricerExpress, Brendan Doherty, said the problems with the software caused incorrect pricing to be sent to Amazon.
A statement on the company's website from Mr Doherty said: "I am truly sorry for the distress this has caused our customers.
"We have received communication that Amazon will not penalise sellers for this error. We are continuing to work to identify how this problem occurred and to put measures in place to ensure that it does not happen again.
"Everyone here is devastated and disappointed that you have experienced this problem.
"We understand that you are angry and upset and we will endeavour to work to make good on this issue."
No comment has yet been received from Amazon.
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